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ONLY CONNECT Arts touring and rural communit
 
 

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Background

In 2003 NRTF commissioned Francois Matarasso, an experienced freelance arts researcher and author of the influental 'Use or Ornament? The Social Impact of Participation in the Arts' (Comedia 1997),  to undertake research into rural arts touring, and specifically the outcomes of its members’ work. The research is supported by the Carnegie UK Trust, the Countryside Agency, the regional offices of the Arts Council and some local authorities involved in rural touring.

The need for research

The countryside is experiencing a period of deep change, partly because of the farming economy, and partly because of wider social change. A series of unconnected crises, from foot and mouth disease to flooding, have added further burdens in many areas. Overlying these challenges is a degree of political tension, evident in last September’s ‘Liberty and Livelihood’ demonstration, and the situation will not improve in the short term. At the same time, it is essential to recognise that there is not one countryside, or one kind of rural community: there is enormous diversity in Britain’s rural areas, influenced by the land itself, the occupations it gives rise to, distance from urban areas, culture and countless other factors.

Over the past decade or so, we have witnessed a growing recognition of the role of the arts and culture in social and economic development. While much attention has been given to major capital projects like Tate Modern, or the regeneration of Gateshead Quays, there is a growing awareness, within Government and its agencies, of the benefits of arts activity. The Department for Culture, Media and Sport, for example, led a cross-departmental policy review into the role of the arts and sport in addressing social exclusion, and has since commissioned longitudinal research in this area. Non-departmental public bodies like the Arts Council and Resource are also adjusting policy to take account of these concerns.

However, little attention is given to rural areas and their arts interests in a debate which tends, understandably perhaps, to concentrate on the more evident problems of our cities and towns. The interest of local authorities varies widely, while the Local Government Association has considered the arts in rural areas intermittently. Nor have those departments and agencies concerned with rural affairs yet shown much interest in the potential contribution of the arts to community life and its sustainability, though the Countryside Agency is beginning to consider what role the arts might play in achieving its objectives. This relative lack of interest may be partly due to the absence of substantial research into the place of the arts in rural communities.

Research questions

The work of rural arts touring organisations is not well recognised within the arts funding system or among bodies concerned with rural community development. Yet anecdotal evidence from individuals involved, and experience in other areas of cultural development, suggests that its impact on rural communities may be significant in relation to its scale and resources. This research aims to test this hypothesis by looking at:

  • What contribution rural arts touring makes to rural community life;

  • What outcomes it produces, for individuals and communities, at what cost, and to what extent those outcomes are distinctive or even unique to the practice;

  • Whether it offers models of value to other areas of rural community development;

  • What policy and planning frameworks might make the most of the work’s potential to contribute to rural life and regeneration;

  • What distinctive contribution it makes to wider artistic practice.

The results of the research are now available either in print or as a pdf. 

Click here to download a summary of the report (384k).  A pdf of the full report is also available via email.  For more information or assistance or to order a hard copy by post please contact Alice at admin@nrtf.org.uk



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